Privacy Policy
Effective Date: March 1, 2026
Operated by: Lumipure INC. operating as Air Pure Shop
Website: https://www.airpureshop.com
Contact: info@airpureshop.com
Lumipure INC. ("we", "us", or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
By using this website or placing an order, you consent to the practices described in this policy.
1. Information We Collect
We collect personal information only when necessary for providing our products and services. This may include:
Information You Provide Directly
- Full name and business name
- Email address
- Shipping and billing address
- Phone number
- Order history and purchase details
- Account credentials (if you create an account)
- Messages and inquiries submitted through contact forms
Payment Information
We do not directly collect or store payment card details. All payment transactions are processed by a third-party payment processor (see Section 5). Only transaction confirmation data is retained by us.
Automatically Collected Information
- IP address and browser type
- Pages visited and time spent on site
- Referring website or search query
- Device and operating system information
- Cookie and tracking data (see Section 6)
2. How We Use Your Information
We use collected personal information for the following purposes:
- Order Fulfillment: Processing, shipping, and confirming your orders
- Customer Service: Responding to inquiries, resolving issues, and providing support
- Account Management: Creating and maintaining your customer or B2B account
- Marketing Communications: Sending promotional emails and product updates — only where you have opted in or have an existing customer relationship. You may opt out at any time (see Section 7)
- Fraud Prevention: Verifying orders and detecting fraudulent activity
- Legal Compliance: Meeting obligations under applicable law
- Site Improvement: Analyzing usage patterns to improve our website and product offerings
We use personal information only for the purposes stated above or for purposes that are consistent with those originally identified at the time of collection.
3. Legal Basis for Processing
We collect and process personal information on the basis of:
- Your consent (e.g., subscribing to marketing emails)
- Contractual necessity (e.g., fulfilling your purchase order)
- Legitimate business interests (e.g., fraud prevention, service improvement)
- Legal obligations (e.g., tax and accounting requirements)
4. Retention of Personal Information
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Order records are typically retained for a minimum of seven (7) years for tax and accounting purposes. Marketing consent records are retained until opt-out or account deletion.
5. Third-Party Sharing and Disclosure
We do not sell your personal information. We may share it with trusted third parties in the following limited circumstances:
Service Providers
- Shopify Inc.: Our e-commerce platform processes and stores order and customer data. Shopify's privacy practices are governed by their own privacy policy at shopify.com/legal/privacy
- Payment Processors: Third-party processors (such as Shopify Payments, Stripe, or PayPal) handle all payment card data. They are PCI-DSS compliant and operate under their own privacy terms
- Shipping Carriers: We share your name and shipping address with carriers (e.g., Canada Post, FedEx, UPS, Purolator) to fulfill deliveries
- Email Marketing Platforms: If you have opted in to marketing, your email address may be managed through a third-party email service provider
Legal Disclosure
We may disclose personal information if required by law, court order, or government authority, or where necessary to protect the rights and safety of our business, employees, or customers.
Business Transfers
In the event of a business acquisition, merger, or asset sale, customer information may be transferred as part of that transaction, subject to the same privacy obligations.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve your experience and analyze site usage. Types of cookies used include:
- Essential Cookies: Required for the website and shopping cart to function. These cannot be disabled.
- Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics). Data is aggregated and anonymized where possible.
- Marketing Cookies: Used to deliver relevant advertising, where applicable.
- Preference Cookies: Remember your settings and preferences for future visits.
You may control cookie settings through your browser preferences. Disabling cookies may limit some website functionality, including the shopping cart.
7. Marketing Opt-Out
If you have received marketing communications from us and wish to opt out, you may:
- Click the "Unsubscribe" link in any marketing email
- Email us at info@airpureshop.com with the subject line "Unsubscribe"
Please allow up to 10 business days for removal from active lists. You will continue to receive transactional emails related to active orders regardless of marketing preferences.
8. Your Rights Under PIPEDA
As an individual whose personal information we hold, you have the following rights:
- Right of Access: You may request a copy of the personal information we hold about you
- Right to Correction: You may request that inaccurate or incomplete information be corrected
- Right to Withdraw Consent: You may withdraw consent to the use of your information for marketing purposes at any time, subject to legal or contractual restrictions
- Right to Complain: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated
To exercise any of these rights, contact us at info@airpureshop.com. We will respond within 30 days of receiving a written request.
9. Data Security
We implement industry-standard security measures to protect personal information against unauthorized access, disclosure, alteration, and destruction. Our website is hosted on Shopify's secure, SSL-encrypted platform. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Cross-Border Data Transfers
As we use third-party service providers (including Shopify, which may store data in the United States), your personal information may be transferred and stored outside Canada. We take steps to ensure that such transfers are subject to appropriate data protection standards.
11. Children's Privacy
Our website is intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected data from a minor, we will promptly delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
13. Contact for Privacy Concerns
For questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:
- Email: info@airpureshop.com
- Phone: 514-631-9416
- Mail: Lumipure INC., Lachine, QC, Canada
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376.